YETI Hopper M30 Portable Soft Cooler

Our carry-the-day, tough-as-nails Hopper soft cooler has one big update. We’ve re-engineered the opening to offer a wide mouth for easy loading and unloading. It closes almost on its own with our HydroShield™ Technology – a strip of ultra-strong magnets – then is secured with two Quick-Release Buckles to ensure it can withstand being tossed around.

I brought Yeti's M30 along on a family vacation in Florida. Every day we went out to the beach, we’d load it up with waters, sandwiches, and adult beverages, then test it in 98 degrees of pure humidity. Spoiler: It didn’t disappoint. As for the magnetic closure, YETI isn’t messing around. The magnets are super strong — so much so I actually found it slightly challenging to open and close the top with one hand. Using both hands wasn’t an inconvenience, though, and I loved that I didn’t have to worry about the cooler opening when I was carrying it on and off the beach. (Also, a beach chair attendant who couldn’t help but check out the cooler observed another benefit: no more zippers getting busted by sand.)

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