We’re On a Mission to Change the Way You Think About Natural. Schmidt's award-winning formulas help neutralize odor and keep you fresh, naturally. Free of aluminum, propylene glycol, parabens, phthalates, and artificial fragrance, our plant and mineral-derived formulas are certified vegan and cruelty-free. Our signature formula uses baking soda to neutralize odor and is a bit firmer than conventional deodorants -- the condensed formula provides extra odor protection and requires only a small amount be applied to get results. A non-greasy, non-sticky feel allows our deodorants to be easily absorbed. It works amazingly well! The clean, herbaceous fragrance of Lavender and Sage is tranquil and soothing.