Ritual is the reinvented multivitamin that works smarter to help fill the gaps in your diet. Their Mission: Your Healthiest Future Ritual contains 9 Essential Nutrients Most multis have 20+ ingredients you already get enough of from food. Their's contains only nutrients you need, in bioavailable forms your body can actually use. If you take 2 capsules, every day By Month 3: Filling the Gaps Resolves nutrient shortfalls, which helps maintain energy, immunity, and skin.* By Month 6: Blood and Organ Health Supports red blood cells and vital internal organs like your heart.* By Month 12: Bone Integrity Helps your body use the calcium you get from food to keep your bones strong.* Ongoing: Healthy Aging Helps your body maintain tissue structure, fight free radicals, and age well from within.* * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.