This game-changing female founder and her Swears by other female-founded brands

Natasha Case is the CEO and co-founder of Coolhaus, the smile-inducing ice cream brand with a cult following, thanks in part to Natasha’s creative approach to dessert. While earning her masters in architecture, Natasha pulled an all-nighter to make a scale model of a building, yet Natasha’s version was made out of cake. [Note: It was the only all-nighter she ever pulled in the program, a reflection of her passion for the assignment.] Her love for “farchitecture” (that’s food + architecture, if you please) was born, and even after landing a plum job at Disney Imagineering, Natasha was making architectural-inspired ice cream sandwiches with punny names for her colleagues and planning creative, high-concept dinner parties in her spare time. “It makes so much sense to me that food and the visual experience go together. We eat with our eyes, and presentation is so important.”

Recognizing an opportunity in the market, Natasha and her business partner Freya scored a beat-up postal van off Craigslist and sold their cool, creamy sammies at Coachella, generating an immediate following in Los Angeles. Fast forward 10 years, and Coolhaus is sold in thousands of stores, and as CEO, Natasha’s got a lot on her (dessert) plate to keep innovating and pushing the brand forward. “No matter how big the problem is, it doesn’t even come close to how much I love it. Sometimes, you can actually crave the problems, because it gives you a purpose. As a leader, it’s your unique skillset and mindset that helps you solve the problems. But, don’t get me wrong. The beginning was grueling, mentally and emotionally. I don’t know any pop songs that came out from 2009 to 2012...I lived in a black hole!”

Now that she’s a certified success story with accolades like Forbes Under 30 on her resume, what would her childhood self think about her job being the Queen of Ice Cream? “She’d think it was the coolest thing ever. To be able to have a design background and use it in a way to make other people happy, I couldn’t ask for more.”

As a successful member of a growing community of female founders, Natasha makes a point to support other female-founded and led brands. “There’s a thoughtfulness and a certain level of care that women take with their own brands. They know their audience intimately because they are the audience.” So, of course, we had to get a glimpse of what this creative foodie swears by to keep her on point in her fast-paced world. No coincidence, many of her Swears are by and for women, and just as cool as a pint of her Bananas Foster ice cream...

Photo credit: Michelle Rose Photo

Coolhaus Awesome Ice Cream

“Because it’s so f-ing delicious, it makes me swear! But in all seriousness, Coolhaus flavors are to die for. There’s a whole “dairy first” line of pints and sammies, and we’re rolling out dairy free flavors this Spring. The new recipe stands up in creaminess with a unique base of peas, brownrice, and cocoabutter.”

Photo credit: Michelle Rose Photo

Dermalogica Calm Water Gel

“It’s so refreshing, clean, and light. Dermalogica is such a brand that you can trust because they utilize simple ingredients really well. I use it on my face and neck and it makes my skin feel awake and hydrated without being a whole ordeal.”

Photo credit: Michelle Rose Photo

Perfect Bar Peanut Butter Protein Bar

“There is no other protein or energy bar that comes close to Perfect Bar, flavor-wise, in my opinion; to me it’s an energy/protein bar for food-loving, taste-driven audience (live to eat) instead of those who eat bars to fill a void (eat to live). It’s a foodie’s bar.”

Photo credit: Michelle Rose Photo

COOLA Classic Face Sport White Tea Sunscreen

“I wear sunscreen everyday at the minimum on the back of my hands, back of my ears, neck, and face – so it’s nice to have something lightweight, clean and women-owned!”

Photo credit: Michelle Rose Photo

Artisana Raw Walnut Cashew Butter

“I’ve been obsessed with all their products for years – I love the nut packs for on-the-go snacking. Because it’s raw, it’s more nourishing than a roasted nut butter pack. Been a staple of mine since 2002.”

Photo credit: Michelle Rose Photo

Future Gin

“Combines the structure of a dry gin with the vibrant flavors of Southern California (botanicals include Meyer lemon, avocado leaf, grape leaf). The only spirit on the market where the entire vertical is women-owned (distillation, botanical development, brand, marketing and distribution/sales).”

We think you deserve to buy only awesome things. We've asked the most discerning women out there to share what they honestly, truly swear by so you can get on with life and find your next favorite product, faster. What do you SwearBy?