By Women, For Women - Female Founded Brands We SwearBy
According to the Female Founder Collective, 82% of women are more likely to purchase from women-owned businesses, if they only knew who they were. As a female-founded business that's powered by (and in service of!) smart, discerning women, we compiled our community's top Swears from female-founded businesses, in honor of International Women’s Day (March 8th). Consider this round-up as a little "tip of the cap" to the women in our lives -- the friends, moms, co-workers, and superstar women who are total #girlboss goals -- to make it easy to find amazing products that are worthwhile investments by women, for women.
Moon Juice Full Moon Sachets
SwearBy Editors rave about Moon Juice, the organic supplement line from Amanda Chanta Bacon. These Moon Dust Sachets are adaptogen powders you can take on the go and incorporate into “your everyday diet,” says Carolina Poli. Follow Kimberly St. Aubin‘s lead and mix one of these into your iced coffee for natural energy that keeps “caffeine jitters” at bay. Michele Falcone recommends this variety pack so you can “mix more than one type of dust.” Her favorite combos are Power and Spirit for focus and relaxation and Spirit and Beauty for unwinding in the evenings.
Supergoop! Unseen Sunscreen SPF 40
At SwearBy, our mantra is: eat, sleep, SPF, repeat. This cult-fave sunscreen from Supergoop! is nothing like the bland stuff that leaves a white cast over the skin. We’re eternally grateful to Supergoop! founder and SwearBy Editor Holly Thaggard for creating a truly “Unseen” sunscreen that, according to Shannon Bauer, “sits well under makeup,” and that Allison McNamara Swears “isn’t chalky.” Arius Reynoso Swears “it’s extremely smooth and leaves me feeling super protected and hydrated.” Gabreila Zago said it best: it’s “just perfect!”
Megababe Bust Dust Anti-Boob-Sweat Spray
“Boob sweat be gone!” This anti-sweat spray from Katie Sturino keeps sweat from staining your top with organic, ultrafine powder. Sarah Epler Swears: “I love the way this smells and that it keeps me feeling extra clean. My husband even likes it for working out.” You can also check out Megababe’s Thigh Rescue, an Anti-Chafe Stick for your inner thighs. “Both smell great and I love supporting female-owned businesses.” Us too, Sarah, us too.
Pepper Limitless Wirefree Bra
To further the boob theme, the female co-founders of Pepper are on a mission “to design products for women with small busts.” Editor Angie Tong writes “I am a big fan of wireless bras and this bra does not disappoint!” This sleek black bralette is “so comfortable and very stylish,” perfect for all of the small chested ladies out there.
Fenty Beauty Match Stix: Shimmer Skinstick
Since its launch in 2017, Rihanna’s cosmetics line Fenty Beauty has made its mark as “a brand that recognizes, and celebrates, diversity and inclusion along with quality products.” These Match Stix are “a milti-purpose color stick” that Krisha Cabrera promises can be used as “highlight, blush, eyeshadow, bronzer, or even lippies!” These cream colors will have you believing the highlighter hype. Editor Deidra O’Brien loves this product’s beautiful sheen and innovative packaging that allows multiple sticks to “cling together for easy travel and organization.” Oh “Rhi-Rhi, you truly are a goddess.”
Mantraband Fearless Ring Necklace
Mantraband jewelry is a brand that will “keep you spreading and thinking those positive vibes.” SwearBy Editor Bianca D’Agostino recommends this piece as “an amazing gift” because it can be worn as “a ring AND a necklace” with the included chain. This “gorgeous, simple, unique ring” is “super empowering not only for the beautiful message etched [inside the band]…but it’s also a female-owned company!” The line has a range of message options that are all encouraging and powerful.
Ouai Leave In Conditioner
This leave-in conditioner “is true celebrity haircare!” Ouai’s “total boss” founder Jen Atkin uses this product “on stars like Katy Perry and Khloe Kardashian,” Swears Caitlin Kimmet. She gushes that not only does this stuff work “like magic” for a perfect hair day, it smells “like you’re sitting on a beautiful beach in Australia, surrounded by flowers.” Editor Belinda Clarke says “it never dries crunchy and leaves…moderately curly hair in perfect shape.”
Outdoor Voices Slashback Crop Top
If you’re in the market for a new go-to workout top, get your hands on this bestseller from Outdoor Voices before it racks up another 700-person waitlist. Editor Holly Chase Foran recommends this to “look hot while you are working out.” “It is absurdly cute and flattering for exercise wear,” writes Megan Lamoreaux. “I have it in the hunter green color, which is really cute. It’s comfortable to wear while exercising…[and] under my regular clothes that I wear before working out.”
Literally Me by Julie Houts
“Literally Me” is a collection of darkly comic essays about living in the age of social media. Author Julie Houts has been deemed “Instagram’s favorite illustrator” by Vogue for her creative images and wry, tell-it-like-it-is style of humor. Editor Ashley Pipe recommends enjoying this book in a simple three step process. “First step, follow…Julie Houts on Instagram. Second, become immediately enthralled in [her] ability to illustrate and caption life’s most relatable frustrations/ embarrassments/ guilty pleasures…Third, purchase this brilliant collection of Julie’s best work to read, re-read, share with friends, carry everywhere.”
Sunday Forever Kimono
Sunday Forever kimonos are so cozy-yet-glam that Christina Sirinyan has two “in case one is in the wash!” Erin Matts says that she would “wear it outside” if she could. Huge props to Sunday Forever CEO and SwearBy Founding Editor Ashli Stockton who has created “the perfect thing to wear around the house or out and about” for a luxe leisure look. Our Editors can confirm that Ashli’s company isn’t “lying when they describe the product as ‘beyond-soft.'” Get it in a pretty pastel pink, a pop of yellow, or a menswear-inspired pinstripe pattern.
Jane Iredale Balance Hydration Spray
Kristiana Tarnuzzer, founder of The Cause Bar, loves Jane Iredale for “being a leader in the industry and for her pledge to NO animal testing!” Kristiana turns to this spray as the “perfect solution” for keeping her skin hydrated and “looking refreshed.” Beauty addict Gilly Dukoff agrees, saying “Don’t tell the other hydration sprays, but this one might just be my favorite.”
DuHope Hand-Stamped Leaf Necklace
For a company committed to changing the lives of women, look no further than DuHope. These beautiful necklaces are handcrafted by Rwandan women exiting street work, and “are as cute as they are purposeful,” says Ashley Pipe. The hand-stamped leaf design represents how DuHope encourages the women they work with to turn over a new leaf in their lives. The company explains their mission in this way: “These women have been abused, abandoned, and a slave to poverty. DuHope creates a safe and holistic way to walk alongside them in faith, hope, love, and dignity.”
Drunk Elephant T.L.C. Framboos Glycolic Night Serum
“Drunk Elephant is a great brand and I love their ingredients and the philosophy behind it. But I love this product because my skin loves it,” Swears Rumana Rafeek. Founded by Tiffany Masterson, Drunk Elephant is the cult-favorite skincare line that has racked up the rave reviews among the SwearBy community. This nighttime serum “is the most effective serum I’ve used” and a “fantastic heavy hitter for both aging skin and those suffering from acne or clogged pores,” says pro makeup artist Emily Manatan.
TruWomen Protein Bars
“Better-than-candy-bar-DELICIOUS” is how yoga pro Heidi Kristoffer describes these protein bars from a company that takes female representation seriously, influencing their own operations and even the selection of their vendors. These sinfully tasty, vegan “perfect protein” bars are full of the good stuff and “won’t make your tummy bloated…Warning: these are addictive!” [Editor’s note: we’re obsessed with them at SwearBy HQ, and credit them with keeping the afternoon crankies at bay.]
Celebrity hair stylist Sarah Protempa sketched out the idea for the Beachwaver, the first-ever rotating curling iron, after continuously explaining her process for creating perfect waves. It’s become a commercial phenomenon and our Editors are no less hooked, calling it a “fool proof tool” that creates “the perfect beach wave.” Wedding planning pro, Jessica Bishop, Swears, “my friends will ask me if I’ve had a [professional] blow out, and I’ll say, ‘No, it’s the Beachwaver!!'”
Beyond Yoga Elevation Capri Bodysuit
With female co-founders at its helm, Beyond Yoga leggings get major love from SwearBy Editors across the site. Nancy Deane Swears that they are “the most comfortable leggings on the planet” and “you’ll want them in every color.” The Cause Bar founder Kristiana Tarnuzzer opts for this bodysuit “for work or play” because you can “wear this piece anywhere.” Plus, she praises the brand for going “a step ‘beyond’ by partnering with a worthy organization each season to help and support underprivileged mothers-to-be through their Moms for Moms charity initiative.”
Name Glo Custom Neon
“Who doesn’t want a little custom neon in their lives?!” asks SwearBy founder Kate Foster Lengyel. Created by fellow SwearBy Editor Sas Simon and her co-founder Lena Imamura, NameGlo helps “make the moment shine” with neon sign creations that can be designed and customized online. “We have a super cute ‘pinky swear’ neon sign in SwearBy’s home office and it makes me happy every time I see it,” Swears Kate.
Meant Simply Absolute Balm
SwearBy Editor Lindsay Knaak-Stuart launched Meant to create multi-tasking products (from organic ingredients, no less) to simplify your shower routine. This balm is the hair, face and body moisturizer that Lindsay spent the most time perfecting, and no surprise, it’s become a best-seller that’s beloved by celebrities, too. Jillian Millard agrees, calling it “simply the best!”
Clare Wall & Interior Paint
Finally, someone’s taken the ‘pain’ out of paint shopping. Interior designer Nicole Gibbons created Clare to make it easier and more inspiring to tackle a daunting home improvement task. “We’ve curated a palette of 55 timeless colors you’ll love and an online tool to help recommend the perfect color for your room. Our ultra-premium paint is Zero VOC* and GREENGUARD Gold Certified for low chemical emissions,” Swears Nicole. Pair the paint with Clare’s simple tools and accessories, and you’re ready to create a home you love.
May Lindstrom The Blue Cocoon
May Lindstrom founded her eponymous natural beauty line to combat the chemical sensitivities she experienced with most readily-available products on the market. Of this cult-favorite nourishing product, Jess Peregoy Swears, “She melts right into your skin for instant soothing. Doubles as an oil and a moisturizer and loaded with blue tansy to balance.”
We think you deserve to buy only awesome things. We've asked the most discerning women out there to share what they honestly, truly swear by so you can get on with life and find your next favorite product, faster. What do you SwearBy?