Celeb Branded Beauty Products That are Actually Worth Buying

IDK about you, but I take everything celebs try to sell me with a grain of proverbial salt. Of *course* that jacket/lipstick/Porsche looks 🔥 on your airbrushed, surgery-perfected, multiple-assistanted Instagram selfie! How could it not??!! 


But megawatt VIPs from Kylie to Lady Gaga are getting into the beauty brand game even more than the boldfaced names of the normcore 90s were brandishing self-branded perfumes. What’s more, these enthusiastic SwearBy editors pinky swear that their beauty products are actually pretty great.

Kylie Cosmetics Eye Cream

“Listen, I know the Kylie skincare line got some flack when it first came out, but honestly I was so pleasantly surprised by this eye cream,” says Reagan Villet. “It’s definitely a cheaper dupe for Tatcha’s Firming Eye Serum at only $20, and you get a good amount of product. The packaging is minimalistic and cute and looks so great on my skincare shelf. I use it every day and have seen great results! My eyes are much less puffy and super hydrated—a thumbs up from me!” That’s right: a 23 year old perfected the ancient art of eye cream, and we’re here for it.  

Rare Beauty by Selena Gomez Lip Souffle Matte Cream Lipstick

Selena Gomez knows how important it is to be yourself, happy in your own skin. So she founded Rare Beauty, which is aiming to donate $100 million in the next decade to help people get access to mental health services. Did we mention the makeup line itself is 💯? “While many were expecting it to be less than impressive, Rare Beauty might actually be the biggest and best beauty brand launch of the year,” says Sara Tan. “From the packaging to the formulations, you can quickly tell that Selena and her team put a lot of time, research, and effort into creating this line.” Tan’s favorite product is the Lip Souffle, “a creamy, velvety lip product — one that goes on smooth, feels comfortable on my lip, is super pigmented, and last, but certainly not least, doesn’t dry my pout out.” 

Kora Organics Noni Glow Face Oil 30ML

Australian supermodel Miranda Kerr shot to stardom as a Victoria’s Secret angel, and she’s proven herself to be a badass business maven (who knows her skincare) to boot. For the last decade Kerr has been building a beauty empire in the form of Kora Organics. “I have been ADORING my @koraorganics products✨,” says Sarah M, whose emoji really sells it. “The face oil blessed my acne-prone skin; when I used it in the morning, people asked me what concealer I was wearing.” You glow, girl. 

Fenty Beauty Cheeks Out Freestyle Cream Blush

Rihanna has nearly 90 million Instagram followers, so you could go ahead and call her The Influencer. And the Barbados-born icon knows her way around beauty, as evidenced by this cream blush. “It’s lightweight and easy to blend, and it comes in a variety of shades, from the cool and trendy to the classic and wearable,” says Caitlin Kimmet. “I love Summertime Wine for the perfect flush on a low or natural makeup day. The packaging is also gorgeous and they’re perfectly sized for travel…whenever we can do that again.”

Honest Co Conditioner

Jessica Alba isn’t the only one singing the Honest Company’s praises. “This conditioner is super rich, which may or may not work for your hair type, but I love it for my kids,” says Stacey Effman. “I have very thick course hair, and actually prefer this conditioner for myself as well! We go through a lot of this product.” Tinamarie Clark says it’s a go-to for her son’s long hair. “It’s also so affordable!” But we personally love that it smells like you’re on a Caribbean vacay, every time you shower.

GOOPGENES All-in-One Nourishing Face Cream

No celeb beauty product roundup would be complete without an appearance by Ms. Paltrow. “With an undeniably rich texture that feels smooth and silky — rather than heavy — Goop Genes is the perfect complement to my skincare regimen,” says Christine Morrison. “I currently use at night, but expect to use in the morning as well once dry winter skin arrives; Goop Genes leaves skin supple and ready for makeup.”

Hi! [Insert waving blonde emoji here] I'm a Colorado-based freelance writer, and I'm Niles Crane-level picky about everyyyyything.