E.l.f.’s Viral CC Cream Is My New Go-To Foundation

Surprise! There are a lot of foundations on the market. Okay, that’s probably not much of a shock, is it? From cult classic drugstore finds like Maybelline Fit Me Matte and Poreless to oft-raved-about high-end...
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The Women-Owned Brands Our Editors Love to Support

Happy International Women's Day! Here at SwearBy, we celebrate women not just today, but every day. In addition to supporting all of the strong and inspirational women in our SwearBy community, one of our favorite...
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Glow-Boosting Beauty Products for Winter

You know those women that just gloooow? Women like permanently pretty Gwyneth Paltrow, who claims radiance comes from jade rollers and soaking oneself in valerian root—and not bajillions in the bank? I am so not...
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The Best Waterproof Makeup That'll Withstand the Heat

Ok, I can admit it. I’ve been “that girl.” The one at the important business meeting with the eyeliner smeared nearly to her hairline. The one with concealer somehow dabbed on her otherwise pristine and...
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11 At-Home Grooming Swears That'll Step Up Your Beauty Game

Zoom meetings haven’t dampened our desires to look our best. If anything, they’ve challenged us to a perfectionist's grooming regime. After all, what’s a better mood-boost under quarantine than perfectly plucked eyebrows, starlet-worthy lashes, dazzling...
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