This game-changing female founder and her Swears by other female-founded brands

Natasha Case is the CEO and co-founder of Coolhaus, the smile-inducing ice cream brand with a cult following, thanks in part to Natasha’s creative approach to dessert. While earning her masters in architecture, Natasha pulled...
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Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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Bring it on, April! The Best Rainy Day Swears

There’s nothing better than cozying up inside on a rainy day with a good book...until it’s time to run errands and it’s still pouring. This month, we have a rainy day round-up of Swears that...
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Jennifer Laski's Swears for a Busy Life, On and Off the Set

Jennifer Laski knows a thing or two about multi-tasking. As the Photo & Video Director at The Hollywood Reporter & Billboard Magazine, she orchestrates over 600 photo and video shoots per year, juggling at least...
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Dilshad Vadsaria's Travel-Inspired Swears are Guaranteed to Give You Wanderlust

You may know Dilshad Vadsaria from the TV series Greek, Notorious, or via the new Marvel show, Cloak and Dagger. Or, perhaps, you’ve seen her at any one of LAX’s terminals, since this self-proclaimed wanderluster...
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All-Nighter Avengers

I recently marked the halfway point of my time in law school. And throughout the entire first half, I’ve pulled way more all nighters than I care to admit. Long nights poring over endless pages...
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Swears for Surviving the "Isn't It Spring!?" Cold Snap

Spring may officially start soon, but that doesn't seem to stop the cold. This has been one of the coldest and snowiest winters on record where I am, with record-breaking snowfall and cold snaps that...
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Bye Bye Bronchitis! Swears to Beat A Cold, Quickly

I've been battling bronchitis since last week Monday! The key ingredients in getting better have been (1) getting lots of sleep and (2) seeing a doctor who prescribed medicine to help me get better. However,...
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Simple Swears for a Busy Life: What Author and Fitness Expert Erin Stutland Swears By

Erin Stutland is a best-selling author, fitness expert, mom, and entrepreneur bringing mindful movement and meditation to the masses. What is mindful movement, you ask? Erin describes it as, “the idea of moving from a...
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Kitchen Upgrades You'll Swear By Too

I spend a lot of time in the kitchen. My mom was a professional chef, and I grew up chopping, mixing, and braising with her. Now that I'm on my own and starting to cook...
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Secrets of a Brooklyn Fashion Stylist: What Liz Teich Swears By

Brooklyn-based stylist Liz Teich has been styling for brands and advertising clients for more than a decade. Recently, Liz has incorporated personal styling and closet cleansing services, which has proven to be a life-saver for...
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That Natural Life when You Rock that Mom Life

When I became a Mother, I went through my bathroom freaking out about what I put on my skin and then I popped over to the kitchen again freaking out with what I put in...
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Things that Always Make it into my Suitcase (Even When it's Almost Overweight)

I love travel and do so every single time I get the chance, which means I've had lots of experience with cramming unnecessary things into my limited luggage space. Here are some of the items...
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9 Swears to help you keep those 2019 goals

My 2019 goals include staying informed, organized, and fit – these probably mirror many of my other SwearBy editors' goals as well! To help you stay on track and follow through, here are my recommended...
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Ain't Nobody Got TIME For That :) - Swears You Can Buy In One Grocery Store Run, Saving You Precious TIME :)

There are only so many hours in the day. With multiple kids and daily obligations I want to get the most out of my grocery store runs. These product swears span very different categories but...
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These 3 things helped me start Bullet Journaling

Making lists and organizing my thoughts is something I've always done; starting the day off without a to-do list is just ~not~ how I roll. Despite this, I always had a hard time sitting down...
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Keeping (Wo)Man's Best Friend Happy and Healthy

There is nothing that can compare to the bond that a person has with their dog. We have a notoriously picky little princess in our house -- a 75-pound boxer named Biscuit. She is the...
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3 Feel-Good, For-You Picks to Treat Yourself in 2019

There's something obviously refreshing about the start of the new year. While you could easily begin integrating feel-good practices into your life on any random Thursday (or more likely a Monday) throughout the 365-day year,...
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Swears for a New Year’s Resolution You’ll Actually Keep

It’s that time again—for countdowns, noise makers and ambitious New Year’s resolutions. Every year we aim to outdo ourselves, but it’s like we get amnesia a week in—what gives?? That’s why we’ve rounded up the...
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Last-Minute Holiday Gifts for Your Best Friend

Here's a collection of things for your clever and witty best friend, whose style is effortless but totally refined—and who also happens to be an aesthete.
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Inspirational Finds that Writer and Creative Consultant Swears By

Natasha Nyanin is the epitome of a modern creator: she connects all realms of art in her busy life and freelance work, being an authority in style, arts, culture and combining writing with art directing...
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Holiday Gift Giving: The 10 Best Scents Worth Sharing

Beauty products can bring out all sorts of emotions in us—a jolt of confidence from swiping on a great lipstick, the relaxation of masking—but nothing triggers all the feels quite like fragrance. Psychologists believe scent...
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An Evening 'Retreat'

This isn't a retreat to escape from the pressures of life (although that is sometimes very useful). This retreat is intended to help you channel back into yourself. There will be moments of relaxation, discovery...
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Best Stocking Stuffer Gifts Under $25

While they are sometimes considered an afterthought, we find that stockings can actually be the home to the most coveted holiday gifts. Though small in stature, the perfect Glossier lip balm or clean-scented candle might...
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10 Travel Gifts Sure to Inspire Wanderlust

We’re always in full support of a new travel adventure and know how important bringing along the right gear is. We’ve rounded up the ultimate must-haves for the globetrotter in your life. From a lightweight...
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