Momfluencer Brianne Manz Swears By These Essentials for Busy Parents

I live in New York City with my husband, our three children, and our puppy Cooper. My blog Stroller In The City boasts about city living, family travel, kids fashion, and all things mommy. Over...
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American-Made Pieces Our Editors Swear By

We’re feeling like it’s extra-important to support local makers and businesses these days, especially with Fourth of July weekend upon us. (Bonus: Like locavore eating, shopping locally-made wares is way better for the environment!). Whenever...
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11 Father's Day Gifts That Are Anything but Basic

We hate to say it, but no dad wants a new tie (or golf balls...or business socks) for Father's Day. But that doesn't mean you can't get something thoughtful and useful. If you’re racking your...
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11 Art/Craft Projects for Kids’ Development

With summer camps and playdates across the country shuttered, you may be feeling pressed to come up with non-screen time entertainment ideas for littles stat. Never fear, SwearBy is here with umpteen arts and crafts...
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Art Supplies Kids Won’t Stop Playing With

When you’re stuck hanging out at home, even YouTube and TikTok can get old for your littles. Why not encourage them to make like Monet? Our SwearBy community goes ga-ga for these creativity-boosting (and totally...
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How a Foodie Feeds Her Family: the Kitchen Must-Haves a Recipe Developer Swears By

As a recipe developer, food stylist and blogger, Joanna Keohane cooks for a living. And while she has sliced and sautéd in some of the most recognizable magazine test kitchens in the land, this busy mom of three...
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Resolve to Be More Awesome in 2020: Blue-Ribbon Swears From Ann Cantrell

Ann Cantrell is the proprietor of Annie's Blue Ribbon General Store, the Brooklyn destination for all the stylish, quirky and highly giftable trinkets and trends that we Swear by. We asked this gifting expert and...
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How to Raise Curious Babies: Swears from Play Expert Jennie Monness

Jennie Monness has turned the art of play into a serious business. As the founder of Mo' Mommies, a resource for moms and moms-to-be, she helps moms connect with each other and their children through...
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A Blue Ribbon Back-to-School Shopping List to SwearBy

Ann Cantrell knows her way around a back to school shopping list. As the proprietor of cult-favorite Brooklyn shop Annie's Blue Ribbon General Store, she's the source that countless parents turn to for advice on...
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City Parenting Swears from City Parent Patrice Poltzer

Have babies but don’t want to leave the city for the suburbs? Citykin founder Patrice Poltzer shares what she swears by as the best baby gear for apartment-dwelling city parents. Patrice Poltzer is a video...
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Michelle Piccolo's Toddler-Friendly Food Swears

Michelle Piccolo is a fashion publicist-turned-blogger and founder of Feeding our Toddlers, a cooking blog focused on sharing kid-friendly recipes sourced from a community of trusted moms. Her first foray into recipeland was with her...
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Mom, Model, and Activist Mara Martin's Travel Must-Haves

Mara Martin didn't intend to become a viral sensation when she walked the Sports Illustrated Swim runway as she breastfed her daughter, Aria, who was 5 months old at the time. The catwalk moment was totally...
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What's Better Than A Tie? 11 Father's Day Gifts to Win the Gifting Game

You've given ties, personalized ceramics, and watches all before. This year, you're stepping up your gifting game with the help of our Editors who gave us their #1 Father's Day gift recommendations for #1 Dads....
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A Mompreneur’s Starter-pack: What Heymama’s Amri Kibbler Swears By

Amri Kibbler is an entrepreneur who knows that every mom is a Wonder Woman. On any given morning, this Brooklyn-based mama is living proof that not all superheroes wear capes, as she manages to squeeze...
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Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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By Women, For Women - Female Founded Brands We SwearBy

According to the Female Founder Collective, 82% of women are more likely to purchase from women-owned businesses, if they only knew who they were. As a female-founded business that's powered by (and in service of!)...
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Swears for Every Role you Play: What Actor/Fitness Instructor/Doula Rachel Nicks Swears By

“I’ve always been someone who wanted to do ALL the things,” says major multi-hyphenate Rachel Nicks, an actor, fitness instructor, doula, and mom. “I thrive when I get to purse all of my passions. It...
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Ain't Nobody Got TIME For That :) - Swears You Can Buy In One Grocery Store Run, Saving You Precious TIME :)

There are only so many hours in the day. With multiple kids and daily obligations I want to get the most out of my grocery store runs. These product swears span very different categories but...
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The Ultimate Kids Gift Guide for the Littles in Your Life

Is there anything better than the look of pure joy on the faces of kids when they unwrap a gift? Don’t think so. We asked members of the SwearBy community to share some of the...
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Ten Feel-Good Gifts for the Holidays

There’s nothing like a gift that keeps on giving! From stainless steel straws that cut down on environmental waste, to jewelry handcrafted by those transitioning out of homelessness, these gifts each tell their own story...
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A Creative Mama's Guide to Keeping House

I feel weird saying that I am AN EXPERT in beauty or wellness or baby... I am no expert, but there are things that I love... as a mom, business owner and writer/actor I am...
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Top 10 Diaper Bag Must-Haves

Ohhh....The Diaper Bag. Love it or hate it, you can't leave home without it! No matter what happens when you're out in the wild world with your babe, a well packed diaper bag can be...
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5 Swears to Keep Your New-Mama Sanity

Hi! Let me introduce myself. I’m Erin Pasquet. I’ve been a model in NYC for almost 17 years. I’m also a pre/postnatal yoga and fitness instructor, birth and postpartum doula, lactation counselor and childbirth educator....
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Swears from the Curators of Cozy: Liz + Lizzy of Lewis

Some say it’s difficult to mix friendship and business. Others, like Liz Libre and Lizzy Ott of cult-favorite nursery brand Lewis, prove that beautiful brands can bloom from friendship. The talented duo attended both high...
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What Does a Funny Working Mom Swear By? A Peek Inside Publicist and Comedienne Meryl Van Meter’s Bag

“I’m like a snotty version of Yelp, but in a good way,” says Meryl Van Meter, when asked why she thinks we wanted to interview her for SwearBy. “And, I tell it like it is....
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