How to Raise Curious Babies: Swears from Play Expert Jennie Monness

Jennie Monness has turned the art of play into a serious business. As the founder of Mo' Mommies, a resource for moms and moms-to-be, she helps moms connect with each other and their children through...
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A Blue Ribbon Back-to-School Shopping List to SwearBy

Ann Cantrell knows her way around a back to school shopping list. As the proprietor of cult-favorite Brooklyn shop Annie's Blue Ribbon General Store, she's the source that countless parents turn to for advice on...
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City Parenting Swears from City Parent Patrice Poltzer

Have babies but don’t want to leave the city for the suburbs? Citykin founder Patrice Poltzer shares what she swears by as the best baby gear for apartment-dwelling city parents. Patrice Poltzer is a video...
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Michelle Piccolo's Toddler-Friendly Food Swears

Michelle Piccolo is a fashion publicist-turned-blogger and founder of Feeding our Toddlers, a cooking blog focused on sharing kid-friendly recipes sourced from a community of trusted moms. Her first foray into recipeland was with her...
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Mom, Model, and Activist Mara Martin's Travel Must-Haves

Mara Martin didn't intend to become a viral sensation when she walked the Sports Illustrated Swim runway as she breastfed her daughter, Aria, who was 5 months old at the time. The catwalk moment was totally...
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What's Better Than A Tie? 11 Father's Day Gifts to Win the Gifting Game

You've given ties, personalized ceramics, and watches all before. This year, you're stepping up your gifting game with the help of our Editors who gave us their #1 Father's Day gift recommendations for #1 Dads....
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A Mompreneur’s Starter-pack: What Heymama’s Amri Kibbler Swears By

Amri Kibbler is an entrepreneur who knows that every mom is a Wonder Woman. On any given morning, this Brooklyn-based mama is living proof that not all superheroes wear capes, as she manages to squeeze...
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Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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By Women, For Women - Female Founded Brands We SwearBy

According to the Female Founder Collective, 82% of women are more likely to purchase from women-owned businesses, if they only knew who they were. As a female-founded business that's powered by (and in service of!)...
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Swears for Every Role you Play: What Actor/Fitness Instructor/Doula Rachel Nicks Swears By

“I’ve always been someone who wanted to do ALL the things,” says major multi-hyphenate Rachel Nicks, an actor, fitness instructor, doula, and mom. “I thrive when I get to purse all of my passions. It...
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Ain't Nobody Got TIME For That :) - Swears You Can Buy In One Grocery Store Run, Saving You Precious TIME :)

There are only so many hours in the day. With multiple kids and daily obligations I want to get the most out of my grocery store runs. These product swears span very different categories but...
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The Ultimate Kids Gift Guide for the Littles in Your Life

Is there anything better than the look of pure joy on the faces of kids when they unwrap a gift? Don’t think so. We asked members of the SwearBy community to share some of the...
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Ten Feel-Good Gifts for the Holidays

There’s nothing like a gift that keeps on giving! From stainless steel straws that cut down on environmental waste, to jewelry handcrafted by those transitioning out of homelessness, these gifts each tell their own story...
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A Creative Mama's Guide to Keeping House

I feel weird saying that I am AN EXPERT in beauty or wellness or baby... I am no expert, but there are things that I love... as a mom, business owner and writer/actor I am...
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Top 10 Diaper Bag Must-Haves

Ohhh....The Diaper Bag. Love it or hate it, you can't leave home without it! No matter what happens when you're out in the wild world with your babe, a well packed diaper bag can be...
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5 Swears to Keep Your New-Mama Sanity

Hi! Let me introduce myself. I’m Erin Pasquet. I’ve been a model in NYC for almost 17 years. I’m also a pre/postnatal yoga and fitness instructor, birth and postpartum doula, lactation counselor and childbirth educator....
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Swears from the Curators of Cozy: Liz + Lizzy of Lewis

Some say it’s difficult to mix friendship and business. Others, like Liz Libre and Lizzy Ott of cult-favorite nursery brand Lewis, prove that beautiful brands can bloom from friendship. The talented duo attended both high...
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What Does a Funny Working Mom Swear By? A Peek Inside Publicist and Comedienne Meryl Van Meter’s Bag

“I’m like a snotty version of Yelp, but in a good way,” says Meryl Van Meter, when asked why she thinks we wanted to interview her for SwearBy. “And, I tell it like it is....
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These Swears are "Next Level." What Fashion Expert Liza Suloti Swears By

We visited our friend, Liza Suloti, at her NYC office where she is a partner and fashion/beauty publicist at SHADOW, an agency that helps build buzz on some of our favorite brands. As per usual,...
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The Pied Piper of Cool Moms: Heymama's Katya Libin

Our friend Katya is the Co-Founder and CEO of Heymama, a digital network for entrepreneurial and creative moms. As a resource to the world’s go-getting, multi-tasking superwomen, Katya looks for quality items and accessories that...
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Good Swears in Your Future: Celebrity Spiritualist Angie Banicki

Sit down with Angie Banicki, and in no time, your spirit is elevated to a higher plane. This completely inspiring new mom is one of the most in-demand spiritual guides and tarot card readers in...
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"Your Brows Frame Your Face" and Other Life Lessons from Kim Peterson

If you’re lucky enough, you probably know someone like Kim. She talks loudly, laughs easily, and can’t walk down a street without bumping into someone she knows (Kate swears that Kim is the unofficial mayor...
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Our Source for Literally Everything: Jessica Wei

For us, Jessica Wei is that person. The person with unbelievably great taste who always knows the hottest, newest, and best in her TriBeCa neighborhood and beyond. Need a spot for dinner? She’s got it....
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Some of My Swears I learned about from SwearBy...

One of the best things about my role as founder of SwearBy is the number of cool products that I often see on this platform. I've seen so many things that I want or need,...
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