This Hair Oil Went Viral on TikTok & Here’s What We Think

There are days when I'm convinced my hair hates me. Not only can it look dry and damaged, but it refuses to behave as I style it. Now, throw in some pandemic stress-related hair loss,...
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This Serum Had A 25,000 Person Wait List & I Love It

Let's be honest. When a product goes viral or is extra popular, it's hard not to wonder, "Is this all hype?" But in the case of Peach & Lily's Glass Skin Serum — which had a...
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10 of the Best Drugstore Hair Masks Under $15

Sure, we all love having a treat yourself moment, but let's be honest. Some of us are on a budget. That doesn't mean you've got to skimp on hair care, though. If you've been on...
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10 Hair Masks For Damaged Hair That'll Bring Your Shine Back

There are a lot of ways your hair can get damaged, but we're not focusing on that today. Today, we're all solutions. This means we're tracking down the best hair masks for damaged hair. We're...
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Everyone’s Obsessed with Laneige’s Sleeping Mask But It's This Version I’m In Love With

You know those cult products you hear so much about? Usually, they live up to the hype, right? For me, though, it wasn't a cult product. It was a cult product's sister. Laneige's Water Sleeping...
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This Dyson Airwrap Alternative Is Less Than $50 For Prime Day

You probably never thought a brand most well known for its vacuums would become the creators of one of the most sought-after hair tools in the beauty space, but here we are. The Dyson Airwrap...
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This $14 Pore-Filling Primer Made Me Stop Buying Expensive Alternatives

Hello, my name is Shea, and I have huge pores. No, really, they're large. Unfortunately, they're also genetic, and while you can't actually shrink your pore size, you can make them appear smaller or non-existent....
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10 Products for Pride That Give Back to the LGBTQ Community

Whether you're an ally or community member, there is a multitude of ways to show your LGBTQ pride. One is through your cold hard cash. During Pride Month (that's right now, by the way), it...
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Kinship’s Glowy SPF Is The Perfect Under Makeup Sunscreen

So you've cleansed your skin, applied your skincare, and most importantly, you've layered on sunscreen. Now, it's time for makeup. But if you're anything like me, this is where the problems start. First, there's a...
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Huda Kattan's Summer Makeup Starter Pack Is All About Skin

Even if you don't know Huda Kattan's name (which seems unlikely, honestly), you definitely know her face. The Huda Beauty founder is an internet phenomenon thanks to her impressive library of beauty hacks. In fact,...
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This Old School Powder Will Forever Be My Holy Grail

The smell is what I remember most about my mother's beauty routine. Odd, I know. But I'd see her take a fluffy, white puff, dip it in creamy-colored powder, and blot her face. That's when...
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10 Father's Day Gifts Your Dad Will Actually Use

Dads, step-dads, grandfathers, father figures, no matter who you'll be celebrating for Father's Day this year, you want to get them a good gift, right? Sure, they might say an IRL visit (done safely, of...
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This TikTok-Famous Dermatologist Says This Drugstore Vitamin C Is His Favorite

There are certain buzzy ingredients and skin care products that you hear about over and over again—hyaluronic acid, a lifesaver for dry skin; retinol, the powerhouse of anti-aging; salicylic acid, acne's worst enemy—you get the...
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I've Been Using This Same Moisturizer For Over 10 Years

My earliest introduction to skin care came as a result of my mother’s trips to the department store beauty section. She would go every so often to restock her favorite perfume or mascara and always...
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E.l.f.’s Viral CC Cream Is My New Go-To Foundation

Surprise! There are a lot of foundations on the market. Okay, that’s probably not much of a shock, is it? From cult classic drugstore finds like Maybelline Fit Me Matte and Poreless to oft-raved-about high-end...
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10 Sephora Sale Products Our Editors Swear By

Good news, beauty lovers! The Sephora Spring Savings Event is here just in time for you to load up on your spring beauty needs. From makeup to skincare to everything in between, Sephora is offering...
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This Drugstore Product Helps Calm My Adult Acne — & It's Under $11

If you ask me, toners are the unsung heroes of our daily skincare routines. They don’t get as much hype and selfies as other products out there do because,well, they’re hard to see and take...
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Must Have Beauty Tools

Since the launch of the "Pink Tool Box" twenty years ago, I have wanted to assemble my own tool kit -- for beauty, of course.  But it was not until the past few years that...
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This TikTok Viral Mascara Makes Me Look Like I Have Falsies

It’s rare for me to be blown away by a new mascara. I’ve tested over one hundred, and while some of them initially lengthen and volumize my lashes, most will shrink, clump, or transfer throughout...
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The Last Product Our SwearBy Editors Hit Empty On

Is there anything more bittersweet than finishing a beauty product? On the one hand, you're thrilled that you found something you love that's worth finishing, but on the other, you've run out of that newfound...
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Small Brands to Shop This Holiday Season

This has been a really hard year, and small businesses have taken on a great deal of financial strain as a result of lockdowns and stay-at-home orders. One of the best things we could do...
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Gifts That are Worth the Splurge (and Who We're Getting Them For)

The very best things in life are often expensive. And though not all of us are able to drop a huge amount of our hard earned cash on each and every person on our list,...
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The Ultimate Self Care Gift Guide: Face Masks, Grooming Essentials, Cozy Things, and Beyond

This has been an incredibly stressful year, but if it has taught us anything, it is that taking care of ourselves is of the utmost importance. From eating right, exercising, and getting enough sleep, to...
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Best Gifts for The Men in Your Life

We all love the men in our lives, but let's face it—they are the hardest people to shop for. What is it about shopping for our brothers, boyfriends, husbands, and fathers that is so tricky?...
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The Best Beauty Gift Sets for the Skincare & Makeup Lover in Your Life

It's the most wonderful time of the year — especially if you are a beauty lover. When the holidays roll around, so do all of the incredible makeup, skincare, hair, and nail gift sets. But...
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