My Favorite Products for Hydrated and Glowing Skin

I've compiled my go-to, SwearBy, products that keep my skin looking fresh and healthy all year long. From toners to serums to masks to sprays, here you'll find my personal arsenal of products that actually...

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Night and Day Face Cleanse Routine

Hey guys! This is my routine for my skincare.

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The Most Luxe Lip Swears

I am a lipstick addict. Out of everything in my collection, lipsticks are the one thing that I always gravitate towards. I love rich colors, luxe formulas, and long-wearing shades. Over the years, I've tried...

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What I Swear By to Boost Career Confidence

I want to feel confident at work in front of a crowd or with clients and colleagues. Who doesn't? Confidence is an energy that can be witnessed, felt and shared! That powerful feeling helps you...

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A Broke Girl's Guide to Curls that Last

My hair is slippery and pin-straight, which means that oh-so-popular effortless beach wave look actually takes a ton of effort and a few products to help out, but I don't want to spend the money...

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Swears for Every Role you Play: What Actor/Fitness Instructor/Doula Rachel Nicks Swears By

“I’ve always been someone who wanted to do ALL the things,” says major multi-hyphenate Rachel Nicks, an actor, fitness instructor, doula, and mom. “I thrive when I get to purse all of my passions. It...

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Things that Always Make it into my Suitcase (Even When it's Almost Overweight)

I love travel and do so every single time I get the chance, which means I've had lots of experience with cramming unnecessary things into my limited luggage space. Here are some of the items...

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Ain't Nobody Got TIME For That :) - Swears You Can Buy In One Grocery Store Run, Saving You Precious TIME :)

There are only so many hours in the day. With multiple kids and daily obligations I want to get the most out of my grocery store runs. These product swears span very different categories but...

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Good-For-You Products that Busy Yoga Mom Heidi Kristoffer Swears By

Heidi Kristoffer, founder of the cult-favorite yoga fusion program CrossFlowX™, may be an accidental yogi. Previously an actress, athlete, and self-professed "gym rat", Heidi happened upon her first yoga class when she relocated to a...

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My 4 Step Skincare Routine

My 4 step skincare routine is simple, fairly affordable, and most importantly effective. This routine keeps my skin clear and fresh no matter the season. Twice a day I wash my face with a cleanser,...

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Makeup Meltdown? 3 Must-Have Products For Flawless Makeup All Day

Who has time for touch ups nowadays? If you're like me, a lunch break is a fancy term referring to a lackluster salad eaten at your desk. Taking time to touch up makeup is just...

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Antioxidant AM Skincare for the Wrinkle-Averse

We see tons of PM skincare routines posted all over social media, but what about your AM routine? Our skin might heal at night, but it's the daytime when we expose ourselves to all sorts...

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My Favorite 6 Products for a 5 Minute Face

I'm the kind of girl that favors pressing the snooze button over applying a full face of makeup every day. Just give me products that are fast, easy, and stay put and I'll be a...

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Beat Dry Winter Skin with Five Little Swears

It's winter in the midwest, and my skin has been screaming since October. Around here, the biting wind and the cold rushes in. This becomes the reality until sometimes May. My skin is usually normal-to-dry...

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Diary of a Mascara Addict

Dear Ladies, I love mascara. I pretty much never leave the house without mascara - even if the rest of my face is bare. I love the way it makes my eyes pop. I love...

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How Coffee Beans Inspired a Cult Beauty Brand

Nyakio Grieco is far more than a beauty maven—her passion for natural skincare goes back to her Kenyan grandmother’s love of exfoliating with coffee beans, and her grandfather’s rich knowledge of healing oils to treat...

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Last-Minute Holiday Gifts for Your Best Friend

Here's a collection of things for your clever and witty best friend, whose style is effortless but totally refined—and who also happens to be an aesthete.

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Travel Swears From an Adventure-Seeking Icon, Cynthia Rowley

SwearBy's own Brooke Jaffe swung by the downtown studio of Cynthia Rowley—fashion designer, Founding Editor, business mogul and certified icon—to get her to spill her favorite Swears of the season. Cynthia’s passion for life is...

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My Face Feels Like a Custard Bun

Weird flex, but okay. If you've ever felt a custard bun, they're steamed little custard pastries that feel soft, smooth, and plush. And lo and behold, I've settled into a skincare routine that's made my...

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The Nighttime Skincare Routine That Has My Skin Feeling Happy and Healthy

As a beauty lover, and skincare aficionado, I love to try out new products and am always in the market for the best-of-the-best in skincare. I've been trying out products for a few years now,...

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The Items In My Makeup Bag I Actually Use (like all the time)

These are my ride or dies. I've bought all these products over and over again because they do their jobs RIGHT.

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3 Little Swears: How I Keep My Skin Soft in the Winter

It's right around this time of year that my skin begins to develop its own version of seasonal affective disorder. Between the biting winds and low humidity outside and the bone-dry indoor heat, I feel...

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3 Bathe Like a Queen Beauty Gifts to Treat Yourself to This Winter

When it comes to baths, you’re either a lover or hater. For me, a tub of the warm bubbling suds is as dreamy as it gets. And these three luxurious bath sets give the whole...

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10 Luxury Gifts for Holiday under $50

It wasn’t easy culling this list down. We found so many surprise and delight swears under $50 on the site, particularly in the beauty world! A few of the products are must-haves on our SwearBy...

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Holiday Gift Giving: The 10 Best Scents Worth Sharing

Beauty products can bring out all sorts of emotions in us—a jolt of confidence from swiping on a great lipstick, the relaxation of masking—but nothing triggers all the feels quite like fragrance. Psychologists believe scent...

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