From Books, Beauty, to Style: 10 Things Grace Atwood Absolutely Swears By

My name is Grace Atwood and I’m the founder of The Stripe and co-host of Bad on Paper Podcast where I cover a slew of women’s lifestyle topics, but most notably books, skincare, and all...
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The Fragrances SwearBy Editors Love for Summer

Maybe it’s the masks we’re wearing — or the fact that we’re spending so much time cooped up at home —but we’ve been spritzing perfume on ourselves like 16th-century French courtiers. Elizabeth Taylor said it...
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9 Products to Keep You Cool in the Heat

The temperatures are rising, folks. And while we might be able to crank up the A/C or go for a refreshing dip in the pool, these options aren't always available. Sometimes, you need back-up, like...
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Sunscreens & Tanning Products that Will Leave You Glowy & Protected

Maybe you just feel more moviestar-esque with a glow, even if it’s faux. Or maybe you’d rather splay out by your local swimming hole and catch all the rays you can — with plenty of...
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Momfluencer Brianne Manz Swears By These Essentials for Busy Parents

I live in New York City with my husband, our three children, and our puppy Cooper. My blog Stroller In The City boasts about city living, family travel, kids fashion, and all things mommy. Over...
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Headed Outdoors? Shop Our Editors' Summer Must-Haves

Summer vacations with friends, kids summer camps, and annual family gatherings might all be on pause this year, but that doesn't mean you can't enjoy the great outdoors. As long as you follow some restrictions,...
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5 Products Nail Artist Betina Goldstein Always Has In Her Manicure Kit

If you've ever turned to Instagram to look for inspiration for your next manicure, you've no doubt stumbled upon Betina Goldstein's work. The LA-based nail artist has created countless manicures that have gone viral on...
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The Best Shimmery Eye Makeup Products That’ll Make Your Lids Pop

If you haven’t worn glitzy eye shadows since middle school dances, it’s time to reconsider, especially for summer. They’re celeb favorites for good reason, providing a radiant look that’s not only pretty and polished on...
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12 Essentials for a Relaxing Staycation

The secret to a happy life is all in how you view things. You’re not on lockdown. You’re on staycation. And whether you’re camping out in the back yard or schlepping to the nearest five...
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11 Pride 2020 Collections To Shop To Support LGBQT+ Organizations

It's Pride Month, which means everyone around the world is celebrating love, equality, and inclusivity, including some of your favorite fashion, beauty, and home brands. If you are looking for ways to support the LGBQT+...
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5 Things Photographer Monica Wang Swears By While She's On Set

Getting the perfect shot can seem easy, but real photographers know there's more to it than meets the eye. Just ask Monica Wang, the owner of a gorgeous event venue and photo studio in Los...
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11 At-Home Grooming Swears That'll Step Up Your Beauty Game

Zoom meetings haven’t dampened our desires to look our best. If anything, they’ve challenged us to a perfectionist's grooming regime. After all, what’s a better mood-boost under quarantine than perfectly plucked eyebrows, starlet-worthy lashes, dazzling...
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Anti-Aging Skincare Essentials

We’ve got nothing against aging — it’s a privilege denied to many. But if we can grow older looking as eternally gorgeous as Jane Fonda does at 82, well... we won’t complain. Unfortunately, it’s hard...
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Face Masks That Will Leave You Glowing

Glass of pinot? Check. Netflix queued up? Check. The only thing missing from your #treatyoself self-care night: a face-mask that will leave you as glowy as a post-performance J. Lo. But look no further —...
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10 Hair Products That *Actually* Work

We’ve all been there. Plunked in our hair salon chair at the end of our appointment while our stylist buzzes around us, attempting to upsell our shiny new tresses the latest smoothing, volumizing, dry-shampoo-ing miracle...
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10 May 2020 Beauty Product Launches You Should *Add to Cart*

Times are weird, friends, and this has certainly affected our daily beauty routines. Maybe it's been a while since a makeup brush has touched your face or you've gone too many days where your morning...
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6 Skincare Essentials You Never Knew You Needed

Listen, we all know faces are like thumbprints: everyone has a different skin type requiring different products or treatments. But each of these beauty products is so repeatedly beloved by the SwearBy community that we...
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Self-Care Essentials You NEED Right Now

This is no time to skimp when it comes to the important things: wine, chocolate, and lots and lots of “me time.” (And hey, chocolate is a proven immune system booster!). For other self-care essential...
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Resolve to Be More Awesome in 2020: Blue-Ribbon Swears From Ann Cantrell

Ann Cantrell is the proprietor of Annie's Blue Ribbon General Store, the Brooklyn destination for all the stylish, quirky and highly giftable trinkets and trends that we Swear by. We asked this gifting expert and...
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It's Vacation Somewhere: What a Resortwear Designer Swears By

You may be lucky enough to get a tropical vacation once in a while, spending months planning, daydreaming, even salivating for that moment to arrive. Or better yet, you can put yourself in a vacation...
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Clean Beauty Swears from Beauty Blogger Becca Tetzlaff

Becca Tetzlaff is a natural beauty junkie and the blogger behind Organically Becca, a resource for people seeking info and inspo on green lifestyles. While struggling to find solutions to treat her own acne, Becca began...
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City Parenting Swears from City Parent Patrice Poltzer

Have babies but don’t want to leave the city for the suburbs? Citykin founder Patrice Poltzer shares what she swears by as the best baby gear for apartment-dwelling city parents. Patrice Poltzer is a video...
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Bridging the Gap: Nathalie Carpenter’s Fertility-Friendly Wellness Swears

After leaving her day job to pursue her own marketing consultancy, Well+Luxe, NYC mom Nathalie Carpenter uncovered her passion for creating conversation surrounding fertility and fertility-related health needs. She recognized a gap in her community...
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Mom, Model, and Activist Mara Martin's Travel Must-Haves

Mara Martin didn't intend to become a viral sensation when she walked the Sports Illustrated Swim runway as she breastfed her daughter, Aria, who was 5 months old at the time. The catwalk moment was totally...
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Swearing with a Braid Expert: What Celebrity Hairstylist Sarah Potempa Swears By

We sat down with Sarah Potempa - celebrity hairstylist, inventor of cult-favorite beauty tool The Beachwaver, and part-time mermaid - on the roof of The Williamsburg, sipping frosés, while watching the sunset over the Manhattan...
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