11 At-Home Grooming Swears That'll Step Up Your Beauty Game

Zoom meetings haven’t dampened our desires to look our best. If anything, they’ve challenged us to a perfectionist's grooming regime. After all, what’s a better mood-boost under quarantine than perfectly plucked eyebrows, starlet-worthy lashes, dazzling...
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Anti-Aging Skincare Essentials

We’ve got nothing against aging — it’s a privilege denied to many. But if we can grow older looking as eternally gorgeous as Jane Fonda does at 82, well... we won’t complain. Unfortunately, it’s hard...
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Face Masks That Will Leave You Glowing

Glass of pinot? Check. Netflix queued up? Check. The only thing missing from your #treatyoself self-care night: a face-mask that will leave you as glowy as a post-performance J. Lo. But look no further —...
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10 Hair Products That *Actually* Work

We’ve all been there. Plunked in our hair salon chair at the end of our appointment while our stylist buzzes around us, attempting to upsell our shiny new tresses the latest smoothing, volumizing, dry-shampoo-ing miracle...
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10 May 2020 Beauty Product Launches You Should *Add to Cart*

Times are weird, friends, and this has certainly affected our daily beauty routines. Maybe it's been a while since a makeup brush has touched your face or you've gone too many days where your morning...
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6 Skincare Essentials You Never Knew You Needed

Listen, we all know faces are like thumbprints: everyone has a different skin type requiring different products or treatments. But each of these beauty products is so repeatedly beloved by the SwearBy community that we...
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Self-Care Essentials You NEED Right Now

This is no time to skimp when it comes to the important things: wine, chocolate, and lots and lots of “me time.” (And hey, chocolate is a proven immune system booster!). For other self-care essential...
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Resolve to Be More Awesome in 2020: Blue-Ribbon Swears From Ann Cantrell

Ann Cantrell is the proprietor of Annie's Blue Ribbon General Store, the Brooklyn destination for all the stylish, quirky and highly giftable trinkets and trends that we Swear by. We asked this gifting expert and...
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It's Vacation Somewhere: What a Resortwear Designer Swears By

You may be lucky enough to get a tropical vacation once in a while, spending months planning, daydreaming, even salivating for that moment to arrive. Or better yet, you can put yourself in a vacation...
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Clean Beauty Swears from Beauty Blogger Becca Tetzlaff

Becca Tetzlaff is a natural beauty junkie and the blogger behind Organically Becca, a resource for people seeking info and inspo on green lifestyles. While struggling to find solutions to treat her own acne, Becca began...
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City Parenting Swears from City Parent Patrice Poltzer

Have babies but don’t want to leave the city for the suburbs? Citykin founder Patrice Poltzer shares what she swears by as the best baby gear for apartment-dwelling city parents. Patrice Poltzer is a video...
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Bridging the Gap: Nathalie Carpenter’s Fertility-Friendly Wellness Swears

After leaving her day job to pursue her own marketing consultancy, Well+Luxe, NYC mom Nathalie Carpenter uncovered her passion for creating conversation surrounding fertility and fertility-related health needs. She recognized a gap in her community...
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Mom, Model, and Activist Mara Martin's Travel Must-Haves

Mara Martin didn't intend to become a viral sensation when she walked the Sports Illustrated Swim runway as she breastfed her daughter, Aria, who was 5 months old at the time. The catwalk moment was totally...
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Swearing with a Braid Expert: What Celebrity Hairstylist Sarah Potempa Swears By

We sat down with Sarah Potempa - celebrity hairstylist, inventor of cult-favorite beauty tool The Beachwaver, and part-time mermaid - on the roof of The Williamsburg, sipping frosés, while watching the sunset over the Manhattan...
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Skincare Swears that Won't Break the Bank

Okay, so we all know skincare can get a bit on the expensive side, with one product costing you upward of $50 if you want to go for most of the Sephora brands. So I...
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Swears for Hitting the (Hiking) Trail

Living in Montana means that mountains are a part of life. There is not a weekend that goes by that we aren't on a hike, or searching out new hikes to try. Can you ever...
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Beauty and the Beach: 9 Products for Your Beauty Beach Bag

Kendra Seale is a global lifestyle marketer with years of experience in beauty and wellness - which makes her just the person we wanted to talk to for help with refining our beauty beach bags....
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What's Better Than A Tie? 11 Father's Day Gifts to Win the Gifting Game

You've given ties, personalized ceramics, and watches all before. This year, you're stepping up your gifting game with the help of our Editors who gave us their #1 Father's Day gift recommendations for #1 Dads....
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Ten Items to Pack for the Perfect Beach Vacation

I'm a NYC-based entertainment lawyer with a passion for travel, so much so that I started a travel-focused Instagram account (@the_vacationista) to chronicle my adventures and share packing tips. I am points-obsessed and creatively use...
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Mother-Daughter Duo Works Together and Swears Together

Janis and Carly Spindel are the mother-daughter duo who turned love into a full time gig. It was almost 30 years ago that New Yorker Janis turned her natural skill as a “people person” into...
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A Mompreneur’s Starter-pack: What Heymama’s Amri Kibbler Swears By

Amri Kibbler is an entrepreneur who knows that every mom is a Wonder Woman. On any given morning, this Brooklyn-based mama is living proof that not all superheroes wear capes, as she manages to squeeze...
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Ten Unique Mother's Day Gifts to Swear By

Macaroni necklaces. Gift cards. Coupon books. Flowers. While we firmly believe that "it's the thought that counts," we've all been a little guilty of giving a Mother’s Day gift that was less than unique. There's...
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This game-changing female founder and her Swears by other female-founded brands

Natasha Case is the CEO and co-founder of Coolhaus, the smile-inducing ice cream brand with a cult following, thanks in part to Natasha’s creative approach to dessert. While earning her masters in architecture, Natasha pulled...
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Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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Will Katia Pryce's Swears Give you a DanceBody? See What She Swears By...

Katia Pryce moved to New York City in hopes of becoming Broadway’s next big triple threat, and she nailed it...in a slightly different way. Katia turned her passion for dance into DanceBody, a global dance...
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