I've Been Using This Same Moisturizer For Over 10 Years

My earliest introduction to skin care came as a result of my mother’s trips to the department store beauty section. She would go every so often to restock her favorite perfume or mascara and always...
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E.l.f.’s Viral CC Cream Is My New Go-To Foundation

Surprise! There are a lot of foundations on the market. Okay, that’s probably not much of a shock, is it? From cult classic drugstore finds like Maybelline Fit Me Matte and Poreless to oft-raved-about high-end...
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10 Sephora Sale Products Our Editors Swear By

Good news, beauty lovers! The Sephora Spring Savings Event is here just in time for you to load up on your spring beauty needs. From makeup to skincare to everything in between, Sephora is offering...
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This Drugstore Product Helps Calm My Adult Acne — & It's Under $11

If you ask me, toners are the unsung heroes of our daily skincare routines. They don’t get as much hype and selfies as other products out there do because,well, they’re hard to see and take...
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Must Have Beauty Tools

Since the launch of the "Pink Tool Box" twenty years ago, I have wanted to assemble my own tool kit -- for beauty, of course.  But it was not until the past few years that...
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This TikTok Viral Mascara Makes Me Look Like I Have Falsies

It’s rare for me to be blown away by a new mascara. I’ve tested over one hundred, and while some of them initially lengthen and volumize my lashes, most will shrink, clump, or transfer throughout...
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The Last Product Our SwearBy Editors Hit Empty On

Is there anything more bittersweet than finishing a beauty product? On the one hand, you're thrilled that you found something you love that's worth finishing, but on the other, you've run out of that newfound...
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Small Brands to Shop This Holiday Season

This has been a really hard year, and small businesses have taken on a great deal of financial strain as a result of lockdowns and stay-at-home orders. One of the best things we could do...
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Gifts That are Worth the Splurge (and Who We're Getting Them For)

The very best things in life are often expensive. And though not all of us are able to drop a huge amount of our hard earned cash on each and every person on our list,...
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The Ultimate Self Care Gift Guide: Face Masks, Grooming Essentials, Cozy Things, and Beyond

This has been an incredibly stressful year, but if it has taught us anything, it is that taking care of ourselves is of the utmost importance. From eating right, exercising, and getting enough sleep, to...
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Best Gifts for The Men in Your Life

We all love the men in our lives, but let's face it—they are the hardest people to shop for. What is it about shopping for our brothers, boyfriends, husbands, and fathers that is so tricky?...
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The Best Beauty Gift Sets for the Skincare & Makeup Lover in Your Life

It's the most wonderful time of the year — especially if you are a beauty lover. When the holidays roll around, so do all of the incredible makeup, skincare, hair, and nail gift sets. But...
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Face Oils You Need (Really!)

As someone who has spent her entire tween-to-adult life trying to *avoid* face oil, the entire concept of intentionally putting oil on my face boggles me. But because Gwyneth Paltrow and legions of professional dermatologists...
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Bling! The Best Teeth Whitening Products

I don’t know about you, but my teeth are feeling a little less than Disney-princess-white under quarantine. (I think I can safely blame the red wine, TBH). To get them back into radiant shape for...
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Kiana Reeves' Swears for Sexual Wellness, Self Care, and Healthy Intimacy

Raise your hand if you've ever cried after you had an orgasm. You, my friend, are not alone! Pleasurable sex allows you to connect with yourself in ways you wouldn't be able to otherwise. Sexual wellness...
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The Perfect Red Lipsticks

Elizabeth Taylor knew the power of a perfect pout. As she famously said about getting through tough times (like...cough, 2020, cough): “Pour yourself a drink, put on some lipstick, and pull yourself together.” And when...
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Glow-Boosting Beauty Products for Winter

You know those women that just gloooow? Women like permanently pretty Gwyneth Paltrow, who claims radiance comes from jade rollers and soaking oneself in valerian root—and not bajillions in the bank? I am so not...
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Celeb Branded Beauty Products That are Actually Worth Buying

IDK about you, but I take everything celebs try to sell me with a grain of proverbial salt. Of *course* that jacket/lipstick/Porsche looks 🔥 on your airbrushed, surgery-perfected, multiple-assistanted Instagram selfie! How could it not??!! ...
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Pumpkin Spice Your Life with these Finds

I’ll admit it: I’m #basic, and proud of it. From September 1 onward, I’m essentially a walking, talking billboard for all things sugar and spice and everyyything nice. Pumpkin candles? Sure. A sprinkle of nutmeg...
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How to Make Your Littles Bilingual

There’s a reason raising bilingual kids is so popular these days: kids that can speak multiple languages are shown to have both better focus and better comprehension, thanks to all the added activity in their...
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Spook-tacular Last-Minute Halloween Costumes & Accessories

“All dressed up with no where to go” may be the mood this Halloween, but we’re dressing up, regardless. Halloween is the one night a year where we get to get a little wild with...
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Hair Accessories You'll Actually Use

Full disclosure: I do *not* have good hair. It’s verrrry flat and verrrry lifeless and can be stringier than a pasta shop if I don’t put some effort into it. And since the pandemic WFH...
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Our Favorite Skincare Products for Fall

To keep our skin glowing and healthy all year long, we need to make some tweaks to our skincare routine with the seasonal changes. That’s right: as summer’s warm weather and humidity gives way to...
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7 Products to Add to Your Bathtime Routine, Stat

Is there anything better than a warm bath or a relaxing shower at the end of a long day? We think not. If you haven't been treating your bathtime as your "me" time, perhaps you...
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The Best Waterproof Makeup That'll Withstand the Heat

Ok, I can admit it. I’ve been “that girl.” The one at the important business meeting with the eyeliner smeared nearly to her hairline. The one with concealer somehow dabbed on her otherwise pristine and...
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