This game-changing female founder and her Swears by other female-founded brands

Natasha Case is the CEO and co-founder of Coolhaus, the smile-inducing ice cream brand with a cult following, thanks in part to Natasha’s creative approach to dessert. While earning her masters in architecture, Natasha pulled...
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Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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Bring it on, April! The Best Rainy Day Swears

There’s nothing better than cozying up inside on a rainy day with a good book...until it’s time to run errands and it’s still pouring. This month, we have a rainy day round-up of Swears that...
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Will Katia Pryce's Swears Give you a DanceBody? See What She Swears By...

Katia Pryce moved to New York City in hopes of becoming Broadway’s next big triple threat, and she nailed it...in a slightly different way. Katia turned her passion for dance into DanceBody, a global dance...
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Jennifer Laski's Swears for a Busy Life, On and Off the Set

Jennifer Laski knows a thing or two about multi-tasking. As the Photo & Video Director at The Hollywood Reporter & Billboard Magazine, she orchestrates over 600 photo and video shoots per year, juggling at least...
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Dilshad Vadsaria's Travel-Inspired Swears are Guaranteed to Give You Wanderlust

You may know Dilshad Vadsaria from the TV series Greek, Notorious, or via the new Marvel show, Cloak and Dagger. Or, perhaps, you’ve seen her at any one of LAX’s terminals, since this self-proclaimed wanderluster...
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All-Nighter Avengers

I recently marked the halfway point of my time in law school. And throughout the entire first half, I’ve pulled way more all nighters than I care to admit. Long nights poring over endless pages...
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Clean + Green Beauty Products to Swear By

When making a beauty purchase, sure, you want to make a choice that's good for you and the environment. But, sometimes, information overload can make your head spin. It feels like you need a PhD...
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What Fitness Pro Astrid Swan Swears By for Healthy Living

Sure, you can call Astrid Swan a “celebrity personal trainer,” but no matter what’s on your business card or paycheck, Astrid’s game to train you. A former model and new mom, Astrid believes that “if...
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Swears for Surviving the "Isn't It Spring!?" Cold Snap

Spring may officially start soon, but that doesn't seem to stop the cold. This has been one of the coldest and snowiest winters on record where I am, with record-breaking snowfall and cold snaps that...
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Bye Bye Bronchitis! Swears to Beat A Cold, Quickly

I've been battling bronchitis since last week Monday! The key ingredients in getting better have been (1) getting lots of sleep and (2) seeing a doctor who prescribed medicine to help me get better. However,...
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Simple Swears for a Busy Life: What Author and Fitness Expert Erin Stutland Swears By

Erin Stutland is a best-selling author, fitness expert, mom, and entrepreneur bringing mindful movement and meditation to the masses. What is mindful movement, you ask? Erin describes it as, “the idea of moving from a...
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My Pregnancy Workout Must-Haves

Here I am - talking about my pregnancy again. But it's a time when so many things become abruptly and dramatically different in your life, so I think it warrants a little extra attention. I've...
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By Women, For Women - Female Founded Brands We SwearBy

According to the Female Founder Collective, 82% of women are more likely to purchase from women-owned businesses, if they only knew who they were. As a female-founded business that's powered by (and in service of!)...
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Vibing Off of that Pantone, Living Coral

I work in the spa and salon industry so I live in black, which is the industry standard for dress code.  Naturally that gets boring, so I've learned to get excited about accessories and cosmetics...
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Beauty On A Budget: My Favorite Products Under $30

I’m almost 40, so keeping my skin looking young is super important to me. After many, many different products (some were ridiculously overpriced, but had a great gimmick), I’ve finally found my necessary products. The...
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Kitchen Upgrades You'll Swear By Too

I spend a lot of time in the kitchen. My mom was a professional chef, and I grew up chopping, mixing, and braising with her. Now that I'm on my own and starting to cook...
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3 Unique, Yet Versatile, Pieces You Must Have in Your Closet

I love clothes that have a bit of character to them, but always run into the same issue—I find a unique piece, but it only works for one type of outfit. So for 2019, I...
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Do You Practice Dermaplaning?

What is dermaplaning? It's a method of exfoliation that consists of using a 10-gauge scalpel to gently scrape off the top layer of dull, dead skin cells in order to reveal a smoother, brighter complexion. This...
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5 Affordable Mascaras I Swear Will Have Your Lashes Lookin' False

I despise false lashes. You name it, I hate it. Glue on, magnetic, extensions, strip lashes, and everything in between. This has caused me to seek out the most affordable and effective way to make...
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Secrets of a Brooklyn Fashion Stylist: What Liz Teich Swears By

Brooklyn-based stylist Liz Teich has been styling for brands and advertising clients for more than a decade. Recently, Liz has incorporated personal styling and closet cleansing services, which has proven to be a life-saver for...
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Swears to Get You in the V-Day Spirit

Love is in the air this February 14th, and it's contagious. Whether you're celebrating Galentine's Day with the girls for a night of rom-coms and face masks, painting the town red with bae, or indulging...
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Get Moving and Get Living...What Fitness Guru Anna Kaiser Swears By

See that celebrity's toned abs? Chances are they came with a little help from Anna Kaiser. The mega-talented, bi-coastal celebrity trainer is also creator of AKT, her signature dance-based workout that's rooted in movement and...
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Pink and Red Swears for Valentine's Day

When you think about what color sums up February, we all know that the answer is pink or red. It’s the colors of Valentine’s Day, and of love. It’s the colors of brightness and joy...
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That Natural Life when You Rock that Mom Life

When I became a Mother, I went through my bathroom freaking out about what I put on my skin and then I popped over to the kitchen again freaking out with what I put in...
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