My Favorite Products for Hydrated and Glowing Skin

I've compiled my go-to, SwearBy, products that keep my skin looking fresh and healthy all year long. From toners to serums to masks to sprays, here you'll find my personal arsenal of products that actually...

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Night and Day Face Cleanse Routine

Hey guys! This is my routine for my skincare.

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The Most Luxe Lip Swears

I am a lipstick addict. Out of everything in my collection, lipsticks are the one thing that I always gravitate towards. I love rich colors, luxe formulas, and long-wearing shades. Over the years, I've tried...

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What I Swear By to Boost Career Confidence

I want to feel confident at work in front of a crowd or with clients and colleagues. Who doesn't? Confidence is an energy that can be witnessed, felt and shared! That powerful feeling helps you...

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A Broke Girl's Guide to Curls that Last

My hair is slippery and pin-straight, which means that oh-so-popular effortless beach wave look actually takes a ton of effort and a few products to help out, but I don't want to spend the money...

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Swears for Every Role you Play: What Actor/Fitness Instructor/Doula Rachel Nicks Swears By

“I’ve always been someone who wanted to do ALL the things,” says major multi-hyphenate Rachel Nicks, an actor, fitness instructor, doula, and mom. “I thrive when I get to purse all of my passions. It...

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No Thank You to Resolutions, Gratitude & Goals Please

January can be a frenzy of energy to change, change, change and do it by yesterday. A quick scroll on instagram and you will see vision boards, resolutions, promises and a lot of 'new year,...

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Things that Always Make it into my Suitcase (Even When it's Almost Overweight)

I love travel and do so every single time I get the chance, which means I've had lots of experience with cramming unnecessary things into my limited luggage space. Here are some of the items...

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9 Swears to help you keep those 2019 goals

My 2019 goals include staying informed, organized, and fit – these probably mirror many of my other SwearBy editors' goals as well! To help you stay on track and follow through, here are my recommended...

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Ain't Nobody Got TIME For That :) - Swears You Can Buy In One Grocery Store Run, Saving You Precious TIME :)

There are only so many hours in the day. With multiple kids and daily obligations I want to get the most out of my grocery store runs. These product swears span very different categories but...

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Good-For-You Products that Busy Yoga Mom Heidi Kristoffer Swears By

Heidi Kristoffer, founder of the cult-favorite yoga fusion program CrossFlowX™, may be an accidental yogi. Previously an actress, athlete, and self-professed "gym rat", Heidi happened upon her first yoga class when she relocated to a...

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These 3 things helped me start Bullet Journaling

Making lists and organizing my thoughts is something I've always done; starting the day off without a to-do list is just ~not~ how I roll. Despite this, I always had a hard time sitting down...

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My 4 Step Skincare Routine

My 4 step skincare routine is simple, fairly affordable, and most importantly effective. This routine keeps my skin clear and fresh no matter the season. Twice a day I wash my face with a cleanser,...

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Makeup Meltdown? 3 Must-Have Products For Flawless Makeup All Day

Who has time for touch ups nowadays? If you're like me, a lunch break is a fancy term referring to a lackluster salad eaten at your desk. Taking time to touch up makeup is just...

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Antioxidant AM Skincare for the Wrinkle-Averse

We see tons of PM skincare routines posted all over social media, but what about your AM routine? Our skin might heal at night, but it's the daytime when we expose ourselves to all sorts...

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My Favorite 6 Products for a 5 Minute Face

I'm the kind of girl that favors pressing the snooze button over applying a full face of makeup every day. Just give me products that are fast, easy, and stay put and I'll be a...

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Keeping (Wo)Man's Best Friend Happy and Healthy

There is nothing that can compare to the bond that a person has with their dog. We have a notoriously picky little princess in our house -- a 75-pound boxer named Biscuit. She is the...

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Beat Dry Winter Skin with Five Little Swears

It's winter in the midwest, and my skin has been screaming since October. Around here, the biting wind and the cold rushes in. This becomes the reality until sometimes May. My skin is usually normal-to-dry...

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3 Feel-Good, For-You Picks to Treat Yourself in 2019

There's something obviously refreshing about the start of the new year. While you could easily begin integrating feel-good practices into your life on any random Thursday (or more likely a Monday) throughout the 365-day year,...

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Diary of a Mascara Addict

Dear Ladies, I love mascara. I pretty much never leave the house without mascara - even if the rest of my face is bare. I love the way it makes my eyes pop. I love...

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Swears for a New Year’s Resolution You’ll Actually Keep

It’s that time again—for countdowns, noise makers and ambitious New Year’s resolutions. Every year we aim to outdo ourselves, but it’s like we get amnesia a week in—what gives?? That’s why we’ve rounded up the...

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How Coffee Beans Inspired a Cult Beauty Brand

Nyakio Grieco is far more than a beauty maven—her passion for natural skincare goes back to her Kenyan grandmother’s love of exfoliating with coffee beans, and her grandfather’s rich knowledge of healing oils to treat...

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The Best Apps to Style, Plan and Improve Your Instagram

I'm a planner. And as a libra, I like to have balanced, pretty aesthetics. So, these are the apps that have helped me carefully curate the aesthetic I want to uphold on my insta –...

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Last-Minute Holiday Gifts for Your Best Friend

Here's a collection of things for your clever and witty best friend, whose style is effortless but totally refined—and who also happens to be an aesthete.

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Travel Swears From an Adventure-Seeking Icon, Cynthia Rowley

SwearBy's own Brooke Jaffe swung by the downtown studio of Cynthia Rowley—fashion designer, Founding Editor, business mogul and certified icon—to get her to spill her favorite Swears of the season. Cynthia’s passion for life is...

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