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Beauty
Style
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Home
Books + Apps
Fitness + Wellness

Written by SwearBy – Jan 8, 2020

Steal These Design Secrets: What Real Estate Developer Amalia Graziani Swears By

Amalia Graziani is a residential real estate developer with a passion for creating spaces that inspire a sense of calm. Her style is serene and simple, yet packed with character. “I’m really inspired by spaces...
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Written by SwearBy – Jan 2, 2020

Resolve to Be More Awesome in 2020: Blue-Ribbon Swears From Ann Cantrell

Ann Cantrell is the proprietor of Annie's Blue Ribbon General Store, the Brooklyn destination for all the stylish, quirky and highly giftable trinkets and trends that we Swear by. We asked this gifting expert and...
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Written by Kate Foster Lengyel – Dec 22, 2019

It's Vacation Somewhere: What a Resortwear Designer Swears By

You may be lucky enough to get a tropical vacation once in a while, spending months planning, daydreaming, even salivating for that moment to arrive. Or better yet, you can put yourself in a vacation...
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Written by SwearBy – Oct 18, 2019

How to Raise Curious Babies: Swears from Play Expert Jennie Monness

Jennie Monness has turned the art of play into a serious business. As the founder of Mo' Mommies, a resource for moms and moms-to-be, she helps moms connect with each other and their children through...
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Written by SwearBy – Aug 27, 2019

A Blue Ribbon Back-to-School Shopping List to SwearBy

Ann Cantrell knows her way around a back to school shopping list. As the proprietor of cult-favorite Brooklyn shop Annie's Blue Ribbon General Store, she's the source that countless parents turn to for advice on...
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Written by SwearBy – Aug 14, 2019

Clean Beauty Swears from Beauty Blogger Becca Tetzlaff

Becca Tetzlaff is a natural beauty junkie and the blogger behind Organically Becca, a resource for people seeking info and inspo on green lifestyles. While struggling to find solutions to treat her own acne, Becca began...
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Written by SwearBy – Aug 12, 2019

City Parenting Swears from City Parent Patrice Poltzer

Have babies but don’t want to leave the city for the suburbs? Citykin founder Patrice Poltzer shares what she swears by as the best baby gear for apartment-dwelling city parents. Patrice Poltzer is a video...
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Written by SwearBy – Aug 7, 2019

Michelle Piccolo's Toddler-Friendly Food Swears

Michelle Piccolo is a fashion publicist-turned-blogger and founder of Feeding our Toddlers, a cooking blog focused on sharing kid-friendly recipes sourced from a community of trusted moms. Her first foray into recipeland was with her...
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Written by SwearBy – Jul 30, 2019

Bridging the Gap: Nathalie Carpenter’s Fertility-Friendly Wellness Swears

After leaving her day job to pursue her own marketing consultancy, Well+Luxe, NYC mom Nathalie Carpenter uncovered her passion for creating conversation surrounding fertility and fertility-related health needs. She recognized a gap in her community...
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Written by SwearBy – Jul 23, 2019

Mom, Model, and Activist Mara Martin's Travel Must-Haves

Mara Martin didn't intend to become a viral sensation when she walked the Sports Illustrated Swim runway as she breastfed her daughter, Aria, who was 5 months old at the time. The catwalk moment was totally...
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Written by SwearBy – Jul 17, 2019

Swearing with a Braid Expert: What Celebrity Hairstylist Sarah Potempa Swears By

We sat down with Sarah Potempa - celebrity hairstylist, inventor of cult-favorite beauty tool The Beachwaver, and part-time mermaid - on the roof of The Williamsburg, sipping frosés, while watching the sunset over the Manhattan...
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Written by Michele Falcone – Jul 11, 2019

Kitchen Essentials For The Ultimate Summer Cocktails

My fiancé + I love a good cocktail, especially on a warm summer evening. He's a fan of a traditional Moscow Mule, while I like to put a spin on mine with a flavor twist....
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Written by Maham Lodhi – Jul 9, 2019

Skincare Swears that Won't Break the Bank

Okay, so we all know skincare can get a bit on the expensive side, with one product costing you upward of $50 if you want to go for most of the Sephora brands. So I...
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Written by Caitlin Kimmet – Jul 9, 2019

Swears for Hitting the (Hiking) Trail

Living in Montana means that mountains are a part of life. There is not a weekend that goes by that we aren't on a hike, or searching out new hikes to try. Can you ever...
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Written by SwearBy – Jun 28, 2019

Beauty and the Beach: 10 Products for Your Beauty Beach Bag

Kendra Seale is a global lifestyle marketer with years of experience in beauty and wellness - which makes her just the person we wanted to talk to for help with refining our beauty beach bags....
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Written by SwearBy – Jun 13, 2019

What a Chef Swears By: Secrets from Pastry Pro Caroline Schiff

Caroline Schiff is the friend we turn to when we need some guidance in the kitchen. Caroline has made it to the top of the heap (or the tiered cake, as the case may be)...
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Written by SwearBy – Jun 10, 2019

What's Better Than A Tie? 11 Father's Day Gifts to Win the Gifting Game

You've given ties, personalized ceramics, and watches all before. This year, you're stepping up your gifting game with the help of our Editors who gave us their #1 Father's Day gift recommendations for #1 Dads....
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Written by Julie Shapiro – Jun 7, 2019

Ten Items to Pack for the Perfect Beach Vacation

I'm a NYC-based entertainment lawyer with a passion for travel, so much so that I started a travel-focused Instagram account (@the_vacationista) to chronicle my adventures and share packing tips. I am points-obsessed and creatively use...
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Written by Michelle Sulcov – May 30, 2019

Perfect Vacation Photos in a Snap: the Best Summer Cameras + Gear

As a professional photographer, I've gotten to explore countless gadgets in the camera & tech world. While your iPhone will always come in handy, I've found that these 8 items really do the trick when...
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Written by SwearBy – May 17, 2019

Swear-worthy Gift Ideas for the Graduating Girl

She did it! And now you have a freshly-minted graduate on your hands. But how do you congratulate her for all the hard work (and partying) she's done, while bracing her for the rude awakening...
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Written by SwearBy – May 10, 2019

Mother-Daughter Duo Works Together and Swears Together

Janis and Carly Spindel are the mother-daughter duo who turned love into a full time gig. It was almost 30 years ago that New Yorker Janis turned her natural skill as a “people person” into...
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Written by SwearBy – May 2, 2019

A Mompreneur’s Starter-pack: What Heymama’s Amri Kibbler Swears By

Amri Kibbler is an entrepreneur who knows that every mom is a Wonder Woman. On any given morning, this Brooklyn-based mama is living proof that not all superheroes wear capes, as she manages to squeeze...
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Written by Kate Foster Lengyel – May 1, 2019

Ten Unique Mother's Day Gifts to Swear By

Macaroni necklaces. Gift cards. Coupon books. Flowers. While we firmly believe that "it's the thought that counts," we've all been a little guilty of giving a Mother’s Day gift that was less than unique. There's...
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Written by SwearBy – Apr 12, 2019

This game-changing female founder and her Swears by other female-founded brands

Natasha Case is the CEO and co-founder of Coolhaus, the smile-inducing ice cream brand with a cult following, thanks in part to Natasha’s creative approach to dessert. While earning her masters in architecture, Natasha pulled...
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Written by Michele Falcone – Apr 8, 2019

Michele Falcone Swears These Are Must-Haves For Coachella

Festival season is upon us. Coachella weekend one starts in a few days + I wanted to give y’all some tips while packing your bags for the weekend. It doesn’t matter if you snagged a...
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