Kelsey O'Connell on SwearBy

Kelsey O'Connell

After 10 years working as a fashion designer, Kelsey left the corporate world to launch her own collection of feminine, functional activewear - BELLE FORCE - in 2017. With a ballet inspiration, commitment to using high-end, performance materials, and a passion for NYC and the Manhattan garment manufacturing industry, the product embodies the name and ethos of the brand - celebrating beautiful strength. As a small business owner and, recently, mom-to-be (due March '19!), there is no time (or space!) in life for products that don't live up to their promises. Kelsey is sharing (and hunting for) those items she has found to be effective, accessible, safe and beautiful!

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New York , NY

founder, BELLE FORCE

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