Julie Himelstein on SwearBy

Julie Himelstein

After taking a few years off to be with my kids when they were born, I was trying to figure out what my next path would be after spending 15 years in product development for the fashion industry. In December of 2016, I had my daughter 4th birthday party at our house and she wanted to bake with her friends. Each kid got a piece of dough, rolled it out, cut the shapes and we baked it. However, it quickly became a disaster as the kids got super impatient waiting for the cookies to come out of the oven so they could decorate. I noticed the kids had a huge passion for the decorating aspect that I knew I had to spin this creative aspect into a business. Inspired by my kids passion for art and baking, Sid & Rye treats was born. We do stylish and imaginative diy cookie decorating parties and custom diy design boxes for the holidays.

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Los Angeles , CA

Owner/creator @Sid & Rye Treats

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