Christina Sirinyan on SwearBy

Christina Sirinyan

I have an appreciation for anything that you can throw-on-and-go, for looks that appear uncontrived yet still chic and put-together. My personal motto is that you should always look your best, whether you are going to the gym, school drop off, a meeting, or a fabulous party, but you don’t need to spend a million hours (or dollars!) getting ready. My past life was in the beauty and cosmetics industry, as a product developer of fragrances and personal care products for brands including Estee Lauder, Abercrombie & Fitch, Victoria’s Secret, Sephora, Elizabeth and James, Christian Louboutin, and Marchesa. A spontaneous move from NYC to Miami led me to new creative pursuits, one of which is Sirin Bloom, my line of wear anywhere dresses. One of my earliest memories is of shopping with my mother (one might argue she created a monster). I have collected dresses for as long as I remember, and I truly love the art of shopping. And I do believe it is an art. I have the ability to know what looks good on someone even if they don’t know it themselves. I’m also really good at scoring deals, finding the impossible, and discovering cool new brands. I have two amazing sons (6 and 7 years old) that keep me busy as well.

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Miami , FL

Stylist & Personal Shopper

26.5

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