Tired of wasting your time with #sponsored posts and fake reviews?
Us too. That’s why we created SwearBy.

Swear

When it's that good, you'll SwearBy it. Stand behind it. Recommend it to a friend.

Search

Discover what the community loves and browse trending Swears.

Friends

Help each other out. Share recommendations for the best products.

Our Story

We think there's a better way to do social recommendations.

THE PROBLEM
On a daily basis, we trade recommendations with friends via a hodge-podge of texts, emails, and plain old conversations.
THE SOLUTION
SwearBy consolidates recommendations for only awesome things.
THE PROBLEM
Thanks to "influencer marketing,“ our social feeds are cluttered with BS sponsored stories and super awkward #ad posts.
THE SOLUTION
We think that if you have at least one friend, you're an influencer, too.
THE PROBLEM
Product reviews are too anonymous. Who is this person, and why should I trust him/her?
THE SOLUTION
You trust your friends…the ones with good taste, anyway.

A Note from Kate, Founder of SwearBy

swear icon

Hi, there. I’m Kate, the Founder of SwearBy. I’m originally from California, I’m a Capricorn, I dislike bananas, and I’m married to my college sweetheart. We live together in Brooklyn with our two kids.

I’ve spent my career (to date) working as a marketer for beauty and fashion brands. I created SwearBy because I want to help people find awesome products – not the junk that marketers try to jam down your throats (ehem, guilty) through traditional advertising and “influencer marketing”, which involves paying bloggers ridiculous sums of money for disingenuous #sponsored posts. I’m over it, and most consumers are, too.

Authentic recommendations are happening all around us in texts, conversations and email threads, between friends and casual acquaintances standing in line at a coffee shop. The motivation is simple: it feels good to share really great insights.

That’s the spirit we want to capture with the SwearBy community. We’ve designed an app that trades honest-to-goodness product recommendations for the best stuff around, relying on friends and enthusiasts, not paid bloggers or anonymous product reviews. When you really mean it, it’s a Swear. And when you Swear, it’s gotta be good.

So, thanks for stopping by. We want to know…what do you SwearBy? Why not download the app now and join us? Because we think you’re an influencer, too.

Swear.

xo
Kate

Let's get to know each other better.

News + Swears, straight to your inbox.

email
YOUR EMAIL ADDRESS