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Tired of wasting your time with #sponsored posts and fake reviews?
Us too. That’s why we created SwearBy.
We're crowd-sourcing honest, awesome product recommendations from the most discerning women around.

Swear

A higher standard of endorsement. When it's that good, you'll honestly SwearBy it.

Search

Cut through the clutter online. Discover and browse no-BS Swears.

Editors

Never sponsored, always awesome. Our curated community of SwearBy editors aren't paid to share their picks.

Our Story

We think there's a better way to do social recommendations.

THE PROBLEM
79% of consumers have read a fake product review in the last year. It's hard to know who to trust.
THE SOLUTION
A Swear is never, ever paid for. It's a pinky promise; an oath.
THE PROBLEM
Thanks to "influencer marketing," our social feeds are cluttered with BS sponsored stories and super awkward #ad posts.
THE SOLUTION
A Swear is a higher standard. SwearBy is the definitive source for awesome things.
THE PROBLEM
Product reviews are too anonymous. Who is this person, and why should I trust him/her?
THE SOLUTION
We've curated honest recommendations from cool women you can trust.

A Note from Kate, Founder of SwearBy

swear icon

Hi, there. I’m Kate, the Founder of SwearBy. I’m originally from California, I’m a Capricorn, I dislike bananas, and I’m married to my college sweetheart. We live together in Brooklyn with our two kids.

I’m a consumer-obsessed retail fanatic. I’ve spent most of my career working as a marketer for beauty and fashion brands, and I increasingly started to feel that digital advertising practices were not consumer-friendly. I created SwearBy because I want to help women find awesome products amid all the noise and clutter online, so they can spend less time wading through fake BS and disingenuous #sponsored posts.

We’re curating Swears from discerning women you can trust. Not because they’re paid, but because they really mean it.

So, thanks for stopping by. We want to know…what do you SwearBy? Join the conversation on Facebook, Instagram, or drop us a line at hello@swearby.com. Because we think you’re an influencer, too.

Swear.

xo
Kate