Try These Four Fall Trends, Swears Fashion Expert Brooke Jaffe

Which of the million fall fashion trends should you really try? SwearBy Editor Brooke Jaffe makes it easy to digest with four trending tops/jackets that she swears by this fall.


Six Scents to SwearBy from Jessica Matlin, Harper’s Bazaar Beauty Director and Fat Mascara Podcaster

Beauty expert extraordinaire Jessica Matlin shares her all-time favorite perfumes, plus the fragrance tips and techniques that she swears by.

The Pretty Pastel Beauty Secrets that Refinery29’s Jen Mulrow Swears By

Beauty editor Jen Mulrow has tried it all. Now, she's giving us a peek into her makeup bag and the pretty products she can't live without.

Power Mamas Share Their Back to School Swears

Our tribe of working moms mean business, sharing their favorite back-to-school bags, lunch boxes and more.

CEO Swears: Sugar Paper Co-Founders Share Their Swears for Keeping It All Organized

Sugar Paper Co-Founders Chelsea Shukov and Jamie Grobecker share a growing stationary business, a lot of laughs, and their Swears for busy working moms.

Candy Artist Robyn Davidson’s Sweet Swears for Girls on the Go

If the home is a reflection of who you are, this girl needed candy on her walls. Meet artist Robyn Davidson, and take a peek into what she swears by for a sweet life on the go.

Feel-Good Swears for an Inspired Life from Wanyi Jiang

Marie Claire Design Director Wanyi Jiang shares the vintage-inspired products and rituals she swears by to indulge and boost her mood.

Beauty Expert Sarah Howard’s Swears for Glowing Skin

Beauty expert and Beauty Banter founder Sarah Howard shares the products she swears by for glowing, radiant skin.

The Fashion Uniform that Style Expert Brooke Jaffe Swears By

Style expert Brooke Jaffe shares the pieces of the "fashion uniform" that she swears by --- classic pieces that create the perfect foundation for any wardrobe.

Editor-Approved: Victoria Kirby’s Summer Beauty Swears

Beauty writer, brand consultant, and connoisseur Victoria Kirby shares the summer must-haves that she swears by.

SwearBy’s Kate Foster Lengyel Shares Her Summer Swears for Moms

SwearBy Founder Kate Foster Lengyel opens up her beach bag to share the summer survival kit for moms that she swears by.

Celebrity Makeup Artist and “Beauty Hunter” Fiona Stiles Shares the Niche Beauty Products You’ve Gotta Try

Celebrity makeup artist Fiona Stiles sources the globe for the most noteworty, niche beauty discoveries and shares her list of the awesome indie products she swears by.

Luxurious (But Affordable!) Swears from the Women of Laguna Beach

The beauty, skincare, and lifestyle products our tastemaking friends in Laguna Beach, CA swear by.

Beach Bag Swears from Packing Expert Hitha Palepu

Jet-setting entrepreneur and packing pro Hitha Palepu shares what's in her bag for a day at the beach.

20 Summer Beach Reads to SwearBy

We've rounded up 20 books to read this summer, sourced from SwearBy's community of smart, discerning women.

Skin-Saving Beauty Swears from Actress-Turned-Entrepreneur, Jennifer Yen

Actress-turned-entreprenuer Jennifer Yen shares the skin-saving Swears, inspired by her grandmother's Asian beauty rituals, that rescued her complexion from years of makeup damage.

5 Facial Sunscreens To Try This Summer, According to the SwearBy Community

We've compiled 5 of the best facial sunscreens, according to the SwearBy community. Now, go get your SPF on and protect that pretty skin.

Beauty Must-Haves by a Fashionista: Consignment Brooklyn’s Eva Dayton

Brooklyn style icon, Eva Dayton, is the fashion expert with a discerning eye for all things, even beauty. She shares her honest recommendations for the beauty musts she swears by.

The Ultimate Beauty Routine for Glowing Skin from Allison McNamara

Allison McNamara is a certified beauty addict and industry expert. See her skincare routine that she swears by.

How to Pack Like a Jet-Setter: Swears from Marissa Montgomery

Fashion designer and TV presenter Marissa Montgomery shares what she swears by in her carry-on when she travels.

The Best Gifts Under $40 for Mother’s Day. Hint: Not a Macaroni Necklace.

For our Mother's Day gift guide, we invited our favorite Mom Bosses to SwearBy HQ in Brooklyn to share (and swap!) the best gifts under $40 for busy moms. Check it out!

What Does a Funny Working Mom Swear By? A Peek Inside Publicist and Comedienne Meryl Van Meter’s Bag

What's in her bag? Comedienne Meryl Van Meter opens up to share what she swears by as a busy working mom.

How to Get Red Carpet Ready. What Superstar Emmanuelle Chriqui Swears By.

Actress Emmanuelle Chriqui knows a thing or two about red carpet style. She shares with us her honest must-haves to prepare for a big night.

Cook Like a Professional. Cookbook Author Colu Henry Swears By These 6 Kitchen Tools

Want to pull off a great meal in the amount of time it takes to boil water? We've got you. Cookbook author Colu Henry shares her Swears for cooking like a pro at home.

How to Get the Perfect Blow Out: What Celebrity Hair Stylist Dominick Pucciarello Swears By

Is getting supermodel hair easier than we think? Here are the five products a pro hair designer swears by to get a killer blow out at home.

Get it Together, Already! Renewing, Organizing Swears from Busy GirlBosses

What do female entrepreneurs swear by to get organized this Spring? Find out, with an exclusive Spring Renewal giveaway, valued at $1000! Ends 3/23!

Ohm Your Way to Awesomeness: Yoga for Bad People’s Heather Lilleston on Travel Swears

Check out what Yoga teach Heather Lilleston swears by for a heathy and happening life, even when she travels.

What DJ + Author Julie “Hesta Prynn” Slavin Swears By

DJ, musician and author, Julie "Hesta Prynn" Slavin shares what she swears by to live a dope life.

Hair Colorist Amanda George Swears By These Game Changers

What does an LA-based, British-born celebrity hair colorist Swear By? Meet Amanda George, our favorite straight-shooting and super knowledgeable friend and beauty expert.

These Swears are “Next Level.” What Fashion Expert Liza Suloti Swears By

She has great hair, fab taste, and talks in witty, snappy soundbites. Check out the products that publicist Liza Suloti swears by.

Bounce a Quarter Off These Swears: Pilates Pro Nicole Stuart

Nicole Stuart has spent the last 20 years as a Pilates instructor to Hollywood's hottest. She always knows the newest, latest, greatest and shares what she swears by.

Swears from Our LA Beauty Guru, Leah-Vail Soloff

Natural beauty products are her thing. LA publicist Leah Vail-Soloff shares her favorite products and more.

5 Swears from Object Curator and Prop Stylist Randi Brookman Harris

She knows her stuff. Randi Brookman Harris can usually be found curating objects for photo shoots, but today she's sharing the favorite things that she swears by.

See What Centered Superstylist Cristina Ehrlich Swears By

Celebrity stylist Cristina Ehrlich keeps it real while juggling a hectic, bi-coastal schedule of red carpet events. See what the hardest working woman in show business swears by.

She’ll Get Your Pulse Racing: Swears from Fitness Instructor Garner Pilat

Music-obsessed fitness trainer Garner Pilat shares some of her fitness Swears to get you prepped to sweat.

Fitness Swears from FlyWheel’s Alex Robinson

Fitness resolution starting to slide? No worries. FlyWheel's Alex Robinson shares some must-have Swears to keep your wellness goals on track.

Fashion Stylist Inge Fonteyne: 10 Obsession-Worthy Swears

When we want to know the best of the best, we ask stylist Inge Fonteyne because she has great taste and sees everything on the market. Here, she shares a few things she swears by.

Swears from the Curators of Cozy: Liz + Lizzy of Lewis

The Co-Founders of stylish nursery brand Lewis, Liz Libre and Lizzy Ott, share what they can't live without (hint: it may or may not involve OxyClean)

Hello, Good Hair Day: 5 Swears from Entrepreneur Simone Tetteh

Former fashion exec Simone Tetteh is the co-founder of the hair-styling resource app Bonnti. Here, she combs through her top 5 Swears.

The Secret(ly Awesome) Santa Gift Guide

Secret Santa Shoppers, look no further. The best gift ideas under $30 sure to please every office mate, even Gladys in Accounting.

Because We Earned It: SwearBy Women’s Gift Guide

It's been a tough year for women, okay? We deserve presents. Check out our women's gift guide curated by the SwearBy community. Honest, not sponsored, and totally awesome.

The Ultimate Kids’ Gift Guide

We polled kids and parents on the toys they swear by and compiled a list of our top 25.